Jumat, 09 Oktober 2009

Halo Effect


term halo effect refers to the potential inaccuracies in the observations due to too generalize something or someone from a limited amount of evidence or the influence of beliefs that are owned or hypotheses a priori. The name "hello" in this effect, derived from optical phenomena in the form of a circle of light around the Sun, Moon, or sometimes other light sources such as lamps, which shows similarities to this excessive generalization.

Edward L. Thorndike was the first to support the halo effect with empirical research. In psychological research, published in 1920, Thorndike asked the commander to assess his soldiers; Thorndike found a high relationship between all the positive qualities and all the negative characteristics. A person usually does not judge others with a mixed assessment; but we will treat every person as good or bad in different categories of measurement.

The study by Solomon Asch showed that the attraction is the main character, so we will assume that all the other characteristics of someone who would just pull it interesting.

Tidak ada komentar:

Posting Komentar